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Systems Thinking Approach to Your Sales Pipeline

In many organizations, sales is like a moody teenager. Pipelines have feelings, like “good” or “bad.” Improving sales is just a matter of confidence and energy. And, of course, “it’s not my fault” and “I believe in you” are often uttered in tough conversations. On the other hand, the

Systems Thinking Approach to Your Sales Pipeline
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How to Onboard and Train New Sales Reps

In this episode of TABS (Talking About Business Strategy), I talk with Josh McDonald from Brainheart Growth. We discuss the onboarding process for new sales hires. Josh shares his knowledge on crafting a great onboarding process and ways to avoid common sales training mistakes. Show Notes Why is it essential

How to Onboard and Train New Sales Reps
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Pulling the Weeds in Your Business Development Process

I loved my grandmother. But, she was terrible at pulling weeds. They'd always come back no matter how often she tried to weed the garden. Like many people, she pulled weeds at their leaves. It cosmetically looked as if the garden was free of weeds. But under the surface, the

Pulling the Weeds in Your Business Development Process
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How to Utilize Professional Photography in Your Business

In this episode of TABS (Talking About Business Strategy), I talk with Kyle Wege from Crimson Sun Studios. We discuss using professional photography in business. We talk about professional headshots, authentic marketing photography, and how to pick a photographer. Show Notes Do you need a professional headshot? Kyle suggests asking

How to Utilize Professional Photography in Your Business
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7 Benefits of Social Selling

Social selling is a cornerstone piece of a digital selling strategy. Now is the perfect time to get started if you haven’t already implemented social selling in your business. In this article, I’ll review some of the significant benefits of becoming a social seller. But first, let’s

7 Benefits of Social Selling
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Using TikTok for B2B

In this episode of TABS (Talking About Business Strategy), I talk with Ema Roloff from Naviant. We discuss using TikTok as a strategy for B2B. We review why TikTok is an excellent platform for thought leadership and how to get started. Show Notes What is TikTok? TikTok is a social

Using TikTok for B2B
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How to Run a Successful Discovery Meeting

The discovery meeting is one of the most critical conversations between you and your prospect. It’s the first “serious” date between the two of you, laying the groundwork for the entire future of the relationship. There are three critical goals that you should aim to achieve with every discovery

How to Run a Successful Discovery Meeting
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What is search intent?

In this episode of TABS (Talking About Business Strategy), I bring my friend Greg Mischio on to discuss search intent. We discuss how you can create better content by understanding your audience’s search intent and improve your rankings. Check it out below! Show Notes What is Search Intent? Search

What is search intent?
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The Content Matrix

A content matrix is an easy and effective way to plan your sales and marketing content. It ensures that you are reaching your audience at each stage of their buying journey. Never again will you “run out of ideas” for your upcoming business development content. After you’ve created the

The Content Matrix
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Why run paid digital ads?

In this episode of TABS (Talking About Business Strategy), I bring my friend Eagan Heath on to discuss paid digital advertising strategies. We discuss why businesses should run paid digital ads, what types are available, and how you should think about getting started. Show Notes Why run paid ads? Eagan

Why run paid digital ads?