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Location, Location, Location… in the Digital World

We all know the saying, "Location, Location, Location," in reference to the importance of a physical location for a business. A coffee shop on the corner of a busy part of town will outsell its competitor on the side of a rarely traveled county highway. But location isn't just important

Location, Location, Location… in the Digital World
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Should you migrate to Google Analytics 4?

In this episode of TABS (Talking About Business Strategy), I talk with Vincent Rose from Verdis Digital Solutions. We discuss the transition to Google Analytics 4. Including what it is, why you should switch to it, and what that transition looks like from Google Universal Analytics (previous version). Show Notes

Should you migrate to Google Analytics 4?
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Social Selling Survey Results

The results are in for my 2022 Social Selling Survey! With 436 total respondents, we have some great insights into the state of social selling.   Let’s dive in! Who is doing social selling? So let’s start by looking at who is doing social selling. Of the survey respondents,

Social Selling Survey Results
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Variation in Your Sales and Marketing Results

You’re stressed and anxious. Your numbers are NOT looking good for the month. You know that the upcoming sales meeting is going to be rough. It’s a terrible feeling, especially as you don’t believe you’ve done anything differently than last month. Last month… when your team

Variation in Your Sales and Marketing Results
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What website performance metrics should I be tracking?

When working with clients to improve their website marketing performance, one of the most common questions is, “what metrics should I be tracking?” Of course, the answer is “it depends.” Every company will have its own goals for digital marketing and inbound sales. The specific metrics you want to measure

What website performance metrics should I be tracking?
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Sales and Marketing - What's the difference?

Sales and marketing are like two peas in a pod. While they’ve always worked closely together to drive revenue, the line between the two departments is becoming increasingly blurred. Who generates leads? Who posts on social media? Who provides value along the buyer’s journey? In this article, I

Sales and Marketing - What's the difference?
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Systems Thinking Approach to Your Sales Pipeline

In many organizations, sales is like a moody teenager. Pipelines have feelings, like “good” or “bad.” Improving sales is just a matter of confidence and energy. And, of course, “it’s not my fault” and “I believe in you” are often uttered in tough conversations. On the other hand, the

Systems Thinking Approach to Your Sales Pipeline
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How to Onboard and Train New Sales Reps

In this episode of TABS (Talking About Business Strategy), I talk with Josh McDonald from Brainheart Growth. We discuss the onboarding process for new sales hires. Josh shares his knowledge on crafting a great onboarding process and ways to avoid common sales training mistakes. Show Notes Why is it essential

How to Onboard and Train New Sales Reps
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Pulling the Weeds in Your Business Development Process

I loved my grandmother. But, she was terrible at pulling weeds. They'd always come back no matter how often she tried to weed the garden. Like many people, she pulled weeds at their leaves. It cosmetically looked as if the garden was free of weeds. But under the surface, the

Pulling the Weeds in Your Business Development Process
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How to Utilize Professional Photography in Your Business

In this episode of TABS (Talking About Business Strategy), I talk with Kyle Wege from Crimson Sun Studios. We discuss using professional photography in business. We talk about professional headshots, authentic marketing photography, and how to pick a photographer. Show Notes Do you need a professional headshot? Kyle suggests asking

How to Utilize Professional Photography in Your Business